Gastronomia Innovation Catalogue

Gastronomia is a frozen food company providing premium products that support chefs' culinary creativity and efficiency. Quality is never compromised, the company also actively stay inn touch with industry trends and innovates their products to continue helping the chef with a stand out menu. The catalogue is hence updated yearly to reflect their innovation and quality.

The dynamic layout, complimented with a graphic system and touch of vibrant colour palette helps bring out a fresh, innovative and sophisticated look for the brand.

Client:

Gastronomia

Year:

2023

Credit:

Creative Direction & Art Direction: Lianne Nguyen
Project Manager: Benedict Beaupre
Graphic Designer: Lianne Nguyen & Marie-Claude

Gastronomia are on the look for a strong visual identity. The brand has a 25-year-old logo but the existing assets don't match well with their positioning. The challenge is to design a system that fits well with the existing assets while having a stronger identity and flow well with the industry standards. My solution is to extract the graphic element from the logo for a subtle touch in iconography and shapes to create a fluid identity that harmonizes with the existing logo and website's presence.